Behaviour Change Manual Launch

Oct. 22, 2020, 2 a.m., GMT
ActionAid Ireland are the first development organisation in the world to formally use this innovative method in tackling gender inequality but also in an international development context. Read some of the testimonies about the use of this method below: “Adopting the Behaviour Change model has enabled our Women’s Rights programme to better understand exactly which factors prevent people from practicing the desired behaviours in each context; and subsequently design interventions to address the identified barriers.” - Siobhan McGee, ActionAid Ireland, CEO “The model has allowed us to realise the root causes of violence against women and girls, unpack them, identify the specific actors, and the appropriate methodology to address the issue thus brings sustainable social changes and long term impact within the society”. - Yusuf Abdi, ActionAid Kenya, Behavior Change Practitioner and LRP Coordinator Register by using the following link: https://zoom.us/webinar/register/WN_KHXn8tBQSy2IFVWehnfs1g

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