Thematic Areas

Rooted Campaigning

Rooted Campaigning

Campaigns harness people’s power through organisation, mobilisation and communication around a simple demand, to achieve a political or social change.

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RC 1 - Evidence building

It’s essential to build a strong evidence base to back up our claims and make a strong case to convince decision-makers to make c…

RC 2 - Advocacy

Advocacy is the process of influencing those who make policy. It’s about engaging with power holders and influencing them to take…

RC 3 - Lobbying

Lobbying involves face-to-face meetings, lobby letters, engagements at events and other direct attempts to influence policy-maker…

RC 4 - Mass mobilisation

When we stand together in solidarity we have a stronger voice and are able to demand that more ‘spaces’ are opened for people to …

RC 5 - Communicating with a wider audience

This approach is based on getting our voice heard by other people in order to build support for a case and put pressure on power …

RC 6 - Building strategic alliances and coalitions

For a campaign to have the momentum to secure change it’s often necessary to work in alliances and coalitions. An alliance needs …


Have you used the Thematic Area in practise? To share information about a budget in a clear and simple way. South Africa and Uganda. Groups of women were.

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