Thematic Areas

Rooted Campaigning

RC 6 - Building strategic alliances and coalitions

RC 6 - Building strategic alliances and coalitions

For a campaign to have the momentum to secure change it’s often necessary to work in alliances and coalitions. An alliance needs to be big enough to build critical momentum, but focused enough to share common objectives.

When building an alliance or coalition for a campaign, it is critical to clarify the aim from the start. Is it for focused lobbying, for research and analysis, or for mass campaigning? The aim of the alliance will have big implications for how big it should be and who are the right partners. Once you know its aim, you can work to develop the right mix of skills.

Participatory tools to support building strategic alliances and coalitions:

  • Chapatti diagram - to map actors and institutions that you might wish to work with.
  • Gatekeeper tool - to identify people and organisations who might help you access the decision makers you want to influence



Here you can download some useful resources.

Tools in this toolbox

Chapatti diagram

To explore relationships between things – particularly the relative importance, influence or power of people, organisations or gr…

Forcefield analysis

To identify helpers and spoilers – people, organisations or events that might help or hinder your work. For a similar tool, adapt…

Gatekeeper tool

To identify people who can help you access duty bearers relevant to your advocacy or campaigning work.The processDraw up a table …

Kite - grounding international work

To explore how international campaigns can be grounded and linked to the local level.The tool can be used to review or evaluate a…

Spectrum of allies

Movements seldom win by overpowering the opposition; they win by shifting support out from under it. Use a spectrum-of-allies ana…